In 1979, a small team of visionary entrepreneurs set out to redefine the paint industry. What began as a humble endeavour has grown into Sabre Paints, a leading force in the professional painting sector. Celebrating 45 years of excellence, Sabre Paints reflects on its remarkable journey and unveils a refreshed brand identity that honours its storied past while embracing a vibrant future.
A Journey Through Time
Sabre Paints was founded with a clear mission: to provide top-quality paint products that cater to the specific needs of industry professionals. Over the decades, Sabre Paints has consistently delivered innovative solutions and maintained an unwavering commitment to quality.
Their dedication to innovation was evident early on. Sabre Paints pioneered the development of products tailored to South Africa’s unique climate, from scorching summers to humid coastal conditions. This forged their reputation for reliability and performance.
Milestones and Innovations
Throughout its history, Sabre Paints has achieved numerous milestones that mark its path to success. In the 1980s, the company expanded its product offering to include a comprehensive range of coatings for diverse applications.
“During the 1990s, Sabre Paints embraced water-based technology long before it became a global trend,” says Charl Strydom, retired Director at Sabre Paints.
By the 21st century, an eco-friendly range was developed; boasting low odour and zero volatile organic compounds, whilst eliminating the use of potentially harmful substances. This commitment to sustainability has continued to be a core principle of their operations.
Their products became synonymous with quality and innovation, trusted by professionals. Today they continue to build a robust distribution network as they expand their reach through strategic partnerships.
The New Era: A Sharper Vision
As Sabre Paints celebrates 45 years, they are not just looking back but also setting their sights on the future. The unveiling of their new logo marks a significant milestone in their evolution. This fresh, contemporary design symbolizes their commitment to staying relevant in a rapidly changing market and maintaining their position as a ‘cut above the rest.’
“Our new logo is more than just a visual update; it represents our ongoing dedication to innovation and excellence. It’s a celebration of our legacy and a promise for the future,” says Werner Schmidt, Sales and Marketing Director at Sabre Paints.
“The rebranding effort also reflects our focus on precision and quality, traits that have defined our products for over four decades”, says Johan Batist, Technical Director at Sabre Paints.
The sleek and modern logo embodies their commitment to delivering sharp, clean, and professional results with every brushstroke.
“We wanted a logo that captures our spirit of constant improvement and our drive to exceed expectations. The sharper, more dynamic design speaks to our proactive approach and our readiness to tackle new challenges,” adds Karel Strydom, Supply Chain Director at Sabre Paints.
Looking Ahead
Sabre Paints’ journey is a testament to the power of vision, innovation, and relentless pursuit of excellence. As they look to the next 45 years, the company remains committed to advancing the standards of the paint industry and supporting the professional community that has been their foundation.
“Our growth has been fuelled by a deep understanding of our customers’ needs and a relentless focus on quality. As we move forward, we will continue to listen, innovate, and lead,” reflects Kobus Pool, Managing Director at Sabre Paints.
With a renewed brand identity, a legacy of innovation, and a steadfast commitment to excellence, they are poised to continue their tradition of transforming spaces and creating vibrant, enduring results.
Celebrating the Journey
As they celebrate 45 years, Sabre Paints honours the past while embracing the promise of the future. They remain dedicated to providing professional-grade solutions that meet the highest standards of precision, quality and sustainability.