The History of Sabre Paints

SABRE PAINTS – OUR HERITAGE

Established in 1979. Built on Quality, Innovation and Trust.

Sabre Paints was founded in 1979 by the late Karel Strydom and Peter Jennings with a clear purpose: to meet the needs of professional painting contractors through quality products and dependable service. From the outset, the company established a reputation for quality, integrity and a commitment to excellence in every aspect of its business.

Charl Strydom joined Sabre Paints in 1983 and subsequently acquired the company following the retirement of its founders. His vision, leadership and commitment to the company’s founding principles laid the foundation for its continued growth and long-term success. Under his direction, Sabre Paints strengthened its market position while remaining true to the values upon which it was established.

Recognising the importance of building a strong management structure to support the company’s continued development, Charl assembled a team with complementary expertise. Kobus Pool, a Chartered Accountant, assumed responsibility for the financial function, while Werner Schmidt later joined to lead the commercial function. Karel Strydom Jr, a Computer Science graduate with a strong focus on systems and operational efficiency, further strengthened the team. Together, they have played an instrumental role in developing Sabre Paints into the established business it is today.

From its origins serving professional painting contractors, Sabre Paints has progressively expanded its presence across the property development, property management and retail sectors. Throughout this growth, the company has maintained its commitment to product quality, technical expertise and building lasting customer relationships.

Today, Sabre Paints remains a proudly independent South African paint manufacturer, combining more than four decades of experience with a continued focus on innovation, quality and service excellence.